Five reasons to hire freelancers
If your agency is making a new year’s resolution, then consider hiring more freelances. Here are five reasons why:
- You won’t be alone
gig economy is here to stay. According to the Creative Industries Federation,
nearly half of workers in the UK’s creative industries are freelance compared
with 15% across the workforce as a whole. In 2016, the IPA’s member agencies
alone hired a total of 1,727 temps and freelancers.
- Changing shape of agencies
agencies transform to meet the challenge of greater integration, different skills
are needed. Hiring full time staff to deliver non-core services is an expensive
and dangerous way of meeting demand. Bringing in a freelancer with the right
skills lets you rapidly expand your skills sets without the risks associated
with hiring a full-time employee.
clients move away from long term retainers to more project-based work, agencies
need to adopt more flexible staffing options. One month you’ll need extra developers
to finish a project, the next month your focus will be on social media. To have
all these skills in-house, will inevitably lead to long periods of underutilisation
and have a damaging impact on the bottom line.
introduce new ideas and new way of working. It’s a fact that many of the best
ideas come from outside the organisation as being too close to a subject can blur
With no NI, pension contributions
or holiday and sick pay, freelancers can work out a lot cheaper to hire. Fixed
costs come down too, with no desks or computers to provide.
A freelance life is a smart choice
Leaving your job to go freelance is proving to be a smart
career choice for thousands of self-employed consultants who claim to be
working less and earning more.
A recent survey paints a picture of a highly motivated and happy
group of independent workers with 91% claiming they are satisfied with their
Two thirds (67%) of the consultants questioned said they
were earning as much if not more money than they did in conventional employment
with a similar number (68%) claiming to work fewer hours.
“There is a huge
migration towards self-employment amongst higher management in business, and
this survey helps understand the reasons why so many people are jumping ship,”
said Pimento People founder Nick Band.
The research goes on to show that pursuing a different
lifestyle is the main driver: whether it’s to pursue other business interests
(62%) or achieve a better work/life balance (57%).
Whilst the motivations for going solo are broadly the same
for men and women, women seem keener to find a better work/life balance than
men ( 62% compared to 57%) but are more likely to miss the buzz of a
conventional office ( 49% compared to 37%).
The number of top-level freelance consultants will grow
dramatically over the next five years to over a 1m with an estimated 650,000
more joining the mass exodus away from traditional employment.
“This is a brain-drain of epic proportions and a huge
warning sign to business that the traditional 9-5 employment has passed its
sell-by date,” said Band.
The migration of workers at all levels had been accelerated
by the growth of cloud-based marketplaces which make it easier for freelancers
to find project-based assignments, he added.
Working alone does have its drawbacks, though,
with 84 % admitting that they worried where the next assignment would come
from. However, less than half (40%) said they missed having other people around
them at work